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Sometimes it is better to say 'no'
Many people who know me will probably raise an eyebrow when they see the title of this blog post. In my private life, I have been saying 'ye


Why being a strategist is a strategic decision
In business life, we face new challenges every day, whether it is a new competitor entering the market, a changing audience need, or an emer


Wednesday Mentorship Sessions are here
In the last couple of weeks, I have seen many posts and questions related to marketing and branding in several groups on social media. Times


Why startups need to prioritise branding
You have this beautiful idea that you want to turn into a reality. You passionately start to develop, shape, reconsider and fine-tune to


4 Must do's when evaluating a quote
The first decision you'll have to make is one of the most important ones: it's selecting the right partner for your challenge.
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