I am excited to announce that I will be a mentor for the teams participating in the Global Online Startup Weekend aimed at fighting...

In the last couple of weeks, I have seen many posts and questions related to marketing and branding in several groups on social media. Times

When developing a brand or marketing new products, research oftentimes isn't the most appealing part of the process. It is, however, a

To demonstrate the power of branding I would like to start with an everyday situation. You are in the grocery store looking for, let's say,