Brand and market research
The foundation for a focused appraoch
When it comes to building a brand or marketing a new product, research often isn't the most exciting part. But, it’s the essential first step to guide your journey.
Understanding where you stand today and where you want to go is key to making confident, informed decisions. Research lays the groundwork for everything that follows, providing clarity on your vision and identifying the right path ahead.
By thoroughly understanding your audience, business, and industry, we will uncover gaps and opportunities in the market. This insight forms the foundation for a strategy that aligns with your goals and solidifies your position in the market.
What you can expect
A proper assessment that helps clarify the gaps between who you are today and where you want to be in the future.
The assessment consists of:
-
Brand evaluation
-
Market & competitor analysis
-
Target audience analysis & segmentation
-
Insights presentation
What I will ask from you
-
Before: 2 hours of your time to interview you and determine goals.
-
During: Time to provide me with the requested documents.
-
After: 2 hours of your time to present the findings and jointly discuss opportunities
How you will benefit from it
-
Research provides direction and empowers you to be different than your competitors while influencing consumer behaviour.
-
By sharing the insights presentation with your most important stakeholders, you ensure everyone will have the same unbiased foundations for a focused approach.
Discover other services
With a strategic mind and a creative eye, I combine logic, structure, and reason with a deep understanding of how a brand should look, feel, and communicate.
Let’s talk about how we can elevate your brand and marketing. Whether you need strategic guidance, a fresh perspective, or hands-on support, I am here to help. Get in touch to discuss your goals and explore how we can work together.
