Brand strategy and positioning
Building fresh unique brands & breathing new life into existing ones
A brand is more than just a logo – it's the essence of your business. Your brand strategy adds heart and soul, helping your audience connect with you on an emotional level and choose you over the competition.
Having a great product or service might not be enough to stand out. Customers are increasingly drawn to brands that reflect their values and demonstrate authenticity. A brand strategy adds a 'human touch,' shaping how your audience experiences your business and setting you apart from the competition. It defines who you are, what you stand for, and how you communicate that clearly.
A strong brand strategy sets the foundation for everything you do. It guides your decisions, from naming and logo design to messaging and customer interactions. When you are clear on your values and your purpose, you can confidently make choices that stay true to your brand’s essence and ensure consistency in all your communications.
What you can expect
A brand strategy presentation that identifies how you differentiate yourself from your competition and how you connect with your customers on an emotional level. It serves as a guideline for your company and all your employees.
Your brand strategy consists of:
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your brand positioning
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your vision
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your mission
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your brand values
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your brand personality
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your brand voice
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your brand promise
If desired, a tagline can be added to your strategy.
What I will ask from you
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Before: 2 hours of your time to present the insights from the previous research phase and jointly discuss opportunities and potential directions.
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During: if needed, 1/2 hour of your time to discuss developments and chosen route (can be a telephone conversation, if desired)
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After: 2 hours of your time to present the final brand strategy.
How you will benefit from it
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You will have one unified brand experience that will help you win customers and influence their loyalty.
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Your brand strategy guides every decision you make in the future.
Brand strategy insights
Discover other services
With a strategic mind and a creative eye, I combine logic, structure, and reason with a deep understanding of how a brand should look, feel, and communicate.
Let’s talk about how we can elevate your brand and marketing. Whether you need strategic guidance, a fresh perspective, or hands-on support, I am here to help. Get in touch to discuss your goals and explore how we can work together.
