Marketing strategy & advice

Fueling sales and growth through marketing strategies & tactics

Whether you are a startup or a global organization; every company needs marketing. After all, how will you sell your products & services if your audience doesn't know about them?

Proper marketing helps you figure out who you are serving, fine-tune your offering to meet your customers' needs, and effectively promote your products & services. Ultimately driving loyalty and revenue for long-term growth.

What you can expect

I can help you with:

Market research

mapping your own organization’s position, strengths, and weaknesses
understanding the competitive landscape and finding the empty space
identifying target customers and analyzing & understanding their needs and desires (audience personas)

(Go-to-) Market strategy

setting marketing goals and KPIs
defining your Unique Selling Points (USPs) and positioning
determining your key target audience and creating buyer personas based on characteristics & behaviour
developing your value proposition
determining your market approach by selecting the proper marketing tactics, promotion channels, and communication materials
creating guidelines for your communication (content marketing)
implementing your strategy

What I will ask from you

Based on your requirements we will discuss the scope of work, milestones and timings.

The minimum time required from your end:

Before: 2 hours of your time to interview you and determine goals.
During: Time to provide me with the requested documents.
After: 2 hours of your time to present the findings or strategy.

How you will benefit from it

Proper marketing will help you differentiate yourself from the competition, fine-tune your offering, attract the right audiences, and drive loyalty.
Moreover, it prevents you from wasting your budget on ineffective channels and strategies.