When working on projects, I often meet businesses that are deeply immersed in their own industry, focusing on sector-specific trends and practices. While this approach has its strengths, some of the most innovative breakthroughs occur when businesses step outside familiar boundaries and embrace new perspectives. Great ideas often emerge from unexpected places.
For instance, I supported a business services company in improving its startup proposition by sharing insights from the automotive sector. Best practices from the F&B industry enabled a cryptocurrency brand to feel more human and relatable. Insights from the hospitality sector guided a logistics company in creating engaging, customer-focused communication, while lessons from the travel industry influenced e-commerce branding, enhancing the customer journey across digital touchpoints.
What these examples demonstrate is that great ideas often emerge when you look beyond silos. Brand perception, customer engagement, and strategic positioning all thrive when businesses seek inspiration outside their sector. A cross-industry approach fuels creativity, helping companies gain a competitive edge, differentiate themselves, and connect with their audiences in more meaningful ways. I have seen firsthand how applying knowledge from one industry to another can lead to remarkable results.
How I can help you
Working across industries means I can bring a wealth of diverse knowledge to every project. It allows me to challenge conventional thinking and help businesses uncover opportunities they may not have considered. If you are looking to refine your brand strategy or marketing approach, let’s explore new perspectives together.
